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Flipkart's Big Billion Day, and the apology

Name: Flipkart's Big Billion Day, and the apology
Uploaded: 2026-10-27T07:57:41.000Z
Duration: 2 min 24 s
Channel: Himanshu Kukreja
Description: How Flipkart prepared nearly 5,000 servers for 20 times the traffic growth, still fell over on its 6 October 2014 sale, and how its founders said sorry the next day.

How Flipkart prepared nearly 5,000 servers for 20 times the traffic growth, still fell over on its 6 October 2014 sale, and how its founders said sorry the next day.

01 · We failed that trust

“Yesterday, we failed that trust.”.

Ready for 20 times the traffic

6 October 2014.